Chandigarh, March 9,2020, Haryana Director, Department of Information, Public Relations and Languages, Mr. PC Meena presided over a meeting of District Information and Public Relations Officers of the State in Gurugram today.
During the meeting Mr. Meena, while directing the officers to ensure that the Government schemes and flagship programs reach the common man emphasized that the officers should adopt modern methods of publicity.
While addressing the officers present at the meeting, Mr. Meena said that in this era of advance information technology, most people are active on social media like Twitter, Facebook, and Instagram which is why it is important that along with traditional methods, these platforms should be used to reach the people to make them aware of government schemes and policies.
Mr. Meena directed the district officers to post breaking news from their respective districts on Twitter and add more and more followers to their official accounts. He also directed the officers, who have not yet created their social media accounts, to create them and actively propagate the policies and flagship programs of the government for the welfare of people.
Mr. Meena said that District Information and Public Relations Officer (DIPRO) should coordinate with other government departments and stay updated about their functioning and plans as it is important that the people get information about the flagship programs run by the government.
Apart from that, Mr. Meena directed the officers to adopt modern methods of news drafting as per the demand of the time and that the Public Relations Officers should write success stories about the good work done by various departments in the district and make them available to the print and electronic media.
He further directed them to write about Government schemes which have benefitted the people and about the people whose lives have improved because of these schemes. Make the success stories available to the public through the media so that others can learn from them and take advantage of those plans and do stories about people related to subjects like tourism, art and culture, etc., he added.
He said that keeping in view the demand of time, the department will also train the concerned employees in photography and social media so that they can update and make full use of these mediums.
He further said that the photos sent with the news have special importance, so the staff of the Public Relations Department should keep in mind that the photos sent with the news are of high quality.
Talking about Folk Media, Mr. Meena said that people listen to folk songs and hymns in the folk style which is why the folk artists of the department should go to the villages and promote the policies of the Government with healthy entertainment and tell the people about the achievements and schemes of the Government.
Mr. Meena further directed the officials to use media such as radio and talk shows etc. for publicity. Apart from this, several points related to government propaganda including hoardings, flex, outreach programs, LED panels, advertisements, etc. were discussed in detail in the meeting.